Assisted Living Facts & Analytics
KPIs, Dashboards, and Data-Driven Growth Strategies
Why Assisted Living Analytics Matters Right Now
Assisted living is expanding and getting more complex. National data shows ~1 million residents live in more than 30,000 communities across the U.S.—predominantly age 85+, with varied care needs and payer mixes.
Costs are rising. The 2024 national median for assisted living reached about $70,800 per year (≈$5,900/month), and sector occupancy keeps climbing, tightening supply in many markets.
Communities that monitor pricing power, conversion funnels, and length-of-stay outperform peers.
Key Industry Facts
Serving nearly 1 million residents nationwide
Q1 2025 occupancy rate in NIC primary markets
2024 national median for assisted living
Leading source of injury requiring prevention analytics
KPIs Every Community Should Track
Comprehensive metrics across all operational areas
Occupancy & Revenue
- Occupancy % = Occupied Units ÷ Available Units
- RevPAR (per available room) = Total Resident Revenue ÷ Available Units
- RevPOR (per occupied room) = Total Resident Revenue ÷ Occupied Units
- Length of Stay (LOS) & ALOS by payer
- Rate Increase Realization
- Discount/Concession Rate
Sales & Marketing
- Inquiry → Tour → Move-In conversion
- Time to Move-In
- Waitlist Velocity
- Digital Lead Quality
- Cost per Move-In
- 12-month Value per Resident
Staffing & Labor
- Direct Care Minutes per Resident Day (PPD) by acuity tier
- Overtime % and Agency Hours %
- Vacancy Days to Fill
- Turnover Rate
- Training/Competency Completion
- Staffing to Care Plan Compliance
Safety & Quality
- Falls per 1,000 resident days
- Hospital transfers
- Medication errors
- Care plan compliance
- Call-light response time
- Infection tracking
Finance
- Labor cost per resident day
- Non-labor cost per day
- NOI margin
- Bad debt %
- Days sales outstanding (DSO)
- Payer mix trend
What We Do: Analytics for Assisted Living
We build the end-to-end analytics stack for assisted living operators:
- Data integration from EHR/eMAR, nurse-call, incident logs, staffing/payroll, CRM, billing/GL, marketing, work orders/IoT, dining/inventory, and satisfaction surveys
- Power BI dashboards & semantic models with row-level security for corporate, regional, and community roles
- Operational, financial, clinical, and marketing KPI suites mapped to your workflows
- Alerting & scorecards (daily/weekly) to flag occupancy risk, agency spend spikes, care minutes variance, and emerging safety issues
- Benchmarking versus market trends using reputable sources
Result: faster decisions, fewer manual spreadsheets, and measurable improvements in occupancy, margins, and care outcomes.
Frequently Asked Questions
How many assisted living communities and residents are there in the U.S.?
There are 30,000+ communities caring for nearly one million residents nationwide.
What is the typical cost of assisted living?
The 2024 national annual median is about $70,800 (costs vary by state and service level).
Does Medicaid pay for assisted living?
Medicaid can fund certain services via state plan/waivers, but room and board are generally not covered in assisted living.
What is current assisted living occupancy?
NIC reported ~85.8% assisted living occupancy in Q1 2025, with demand still trending up in many markets.
Why track falls and incident trends?
Because 1 in 4 older adults falls annually, analytics can highlight risk patterns (time, location, meds) to guide prevention and staff training.